Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.
Advertise online with pay-per-click (PPC) search ads. Your ads can appear when customers search for businesses like yours on Google, and you’ll only pay when someone actually clicks on your ad.
The cost of PPC advertising depends on several factors, including the ad network, your audience, and the competitiveness of your industry or keyword. However, your budget is entirely up to you and can be adjusted up or down at any time.