Data analytics is important because it helps businesses optimize their performance. Implementing it into the business model means companies can help reduce costs by identifying more efficient ways of doing business.
Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website. Tools like social media insights and Google Analytics allow you to track and understand your customer’s behavior, user experience, keep a track of content that receives views and shares, online content, device functionality, and more.