Virtual Events
Virtual events have been growing exponentially amid the Covid-19 pandemic. Even before industries needed to adapt to the digital world, brands used online events, trade shows, and conferences to exhibit their products and services.
While the change is sudden, it doesn’t mean businesses can’t benefit from it. Luckily, tailoring your marketing strategy to include virtual techniques and events isn’t very challenging. Moreover, crafting personalized content that’s easily shareable adds more value to it. In turn, you receive qualified leads.
However, hosting a virtual event requires a certain amount of digging to pinpoint effective event advertising strategies. It is an excellent way to ensure your online programs won’t vanish in the digital world. Here we discuss effective ways you can promote your virtual events to ensure a higher number of attendees:
1. Know Your Audience
Promoting an event will be challenging, if not impossible if you don’t even know who your target audience is. To ensure a successful market funnel, you need to identify what portion of your audience actively enjoys your content and who is still at the conversion part.
It allows you to craft the right content for the right audience. Otherwise, you may notice traffic, but none is organic. But in virtual events, you should aim for a bigger network. Plus, virtual events offer you an advantage over in-person events by allowing you to display infographics, incredible data, follow-up activities, and whatnot.
2. Organizing Online Events
Organizing your event allows you to engage with your consumers, stakeholders, and prospective customers. You may do this through:
- Webinars are an excellent platform where users can craft interesting presentations to educate the audience.
- Conduct online conferences and summits that attendees can gain access to whenever they want.
- On-demand content acquired based on tickets.
- Workshops for students, hobbyists, and professionals for a targeted audience
- Engaging yet informative content with diverse payment plans
- Engage in online entertainment, games, and music performances. Other than this, you may hold interactive activities, including giveaways, competitions, discounts, etc.
- Craft live drawings by utilizing unique and creative illustrations that captivate and inspire.
- Put your web pages in the spotlight using 3D and virtual reality tools to offer customers a more real-life experience.
- Introduce event apps.
- Stream via YouTube, Facebook, and Instagram to enjoy a one-on-one experience with consumers.
3. Curate a Captivating Event Page
Event pages are where viewers gravitate to learn more about your event and brand. To ensure you captivate prospects and make a lasting impression on them, it’s vital you craft content that’s both enthralling, as well as, informative.
Make use of vibrant pictures, captivating videos, interesting keynotes, and proficient performers. You want to ensure your viewers stay on your page, thus including up-to-date information alongside unique content. Overall, your event page should provide them with all the vital information regarding your industry and attendee activity.
4. Utilizing Email
Some people believe email is ‘dead,’ however, they’re far from the trust. In fact, email marketing is one of the best digital marketing strategies. An in-depth study supports that by showing that for every dollar spent, you gain $38.
Craft personalized emails to share interesting news regarding upcoming events. However, keep in mind you don’t inundate their inboxes. Just curate enrapturing emails to tell them about updates, new events, and post-event. Add vibrant images to communicate your message and offer enticing discounts.
Want to get started? Contact us today.
Compass Marketing Results is a full-service digital marketing agency specializing in ways to reach more customers, increase your revenues, and promote your brand. We offer services such as SEO (Search Engine Optimization) – PPC (Pay-Per-Click) Ads – Content Marketing – Build Websites – Social Media Management – Email Marketing and Analytics. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Internet marketing has become the newest, fastest, and more impactful approach to company marketing. We are a Michigan Marketing Company and offer Digital Marketing services to businesses throughout the U.S.
Sources
https://www.socialtables.com/blog/event-planning/strategies-for-marketing-virtual-events/
https://www.forbes.com/sites/forbesagencycouncil/2020/10/27/how-virtual-events-can-improve-your-digital-marketing/?sh=707354fa1256
https://www.beacondigitalmarketing.com/blog/virtual-events-why-when-and-how